To increase public awareness, understanding, and use of the Nutrition Facts label (NFL), we launched a campaign promoting NFL’s updated design. But how do you get the public interested in its own good? By appealing to vanity, err…humanity, of course. That’s when, through a series of video vignettes, the food packages came to life and settled nicely in our own world. And the Nutrition Facts label has become very fashionable indeed.

My role: Art Direction/Concept/Design. Copywriter: Adam Chism. Producer: Jerold Williams. Creative Director: Aaron Murphy. Film: Squad 47. Photography: Jason Tanaka Blaney.

We recruited a diverse cast of GMO spokes-plants to deliver an educational initiative around bioengineering, providing consumer outreach and science-based education on the environmental, nutritional, food safety, economic, and humanitarian impacts of biotechnology.

My role: Art Direction/Concept/Design and Illustration. Copywriter: Adam Chism. Producer: Martin Nugent. Creative Director: Mike Gallagher. Animation: Bullpen.

With more people using cannabis and more states legalizing it for medical and recreational use, the National Academy of Sciences published a report on the current state of evidence on the health effects of marijuana. On behalf of the CDC Foundation, we developed the initiative to inform parents, teens, and at-risk users of the report’s findings.

My role: Art Direction/Storytelling and Concept/Design. Copywriter: Allison Hall-Jordan. Producer: Martin Nugent. Creative Director: Aaron Murphy. Animation: Bullpen.

Winner of ADDY Award for Art Direction, 2019

Hager Sharp needed a new website showcasing both the agency’s work and its personality. We focused on designing case studies that demonstrated our strategy, creative capabilities, and results that made a difference.

My role: Art Direction/Visual Design. Copywriter: Mike Gallagher. Graphic Designers: Fabio Bolzan, Erika Lynn. Producer: Jerold Williams. Creative Directors: Mike Gallagher and Aaron Murphy. Developer: Richard Yates.

In 2014, Hager Sharp underwent a brand refresh where we devised its new visual element—the mark, modernized the logotype, and designed branded stationary. The badge, with its H and S combined into a single icon had since became a silent ambassador of Hager Sharp. The stationary featured a dynamic set of business cards for different occasions, from reserved to philosophical, to avant-garde. And recently, we added a new collection of fine art-inspired note cards.

My role: Art Direction/Concept/Design and Illustration. Copywriters: Mike Gallagher and Dan Sisco. Producer: Jerold Williams. Creative Directors: Mike Gallagher and Aaron Murphy. Printing: Kevin Ness/ITP.

Winner of multiple ADDY Awards for Design, 2017

We were given the opportunity to develop the inaugural edition of the thought leadership journal, Change Agent, a quarterly collection of essays and short articles by communications leaders.

As the content in the journal focused on how communications best practices can serve as agents of change, The Communications Network team asked us to showcase how design can support the concepts in the content—and in this case, also serve as an agent of change. So, we came up with this experiential cover—one that forced the reader to interact with it, and when completely open revealed the title of the journal, which itself was changing.

My role: Art Direction/Concept/Layout Design and Illustration. Printing: Kevin Ness/ITP.

Winner of two ADDY Awards for Editorial and Cover Design, 2017

We weren’t horsing around that year. Or maybe we were. Either way, here’s a recap of all sorts of gifts out there.

My role: Art Direction/Concept/Design/Paper Creations. Copywriter: Mike Gallagher. Film: David Neidlinger.

In celebration of its 50th anniversary, the National Eye Institute (NEI) commissioned us to concept and produce a series of short documentaries, set to highlight NEI’s major accomplishments and demonstrate NEI as the leader in eye health and vision. The series features interviews with the Institute’s renown scientists, reflects on the past, and peeks into the future.

My role: Art Direction/Concept/Design/Scientific Illustration. Copywriters: Allison Hall-Jordan and Laura Koehler. Producer: Jerold Williams. Creative Director: Aaron Murphy. Film: David Neidlinger.

AARP Foundation partnered with the Miami Dolphins to help vulnerable older adults in South Florida. We created the partnership co-brand badge, print, digital, TV ads, and swag around several meal-packing events.

My role: Art Direction/Design. Copywriters: James Patterson and Dan Sisco. Producer: David Neidlinger. Creative Director: Aaron Murphy. Animation: Elliot Lim.

We worked closely with the AARP Foundation’s communications team to create campaigns and initiatives that spoke to a range of audiences, including donors, influencers, and clients. Materials included branding, social media content, print and digital advertising, videos, multi-media PSAs, toolkits, and more.

My role: Art Direction/Design. Copywriters: James Patterson and Dan Sisco. Producer: David Neidlinger. Creative Directors: Mike Gallagher and Aaron Murphy.

MentorUp was created to engage young people to assist struggling older Americans stay connected and ready for the future. This series of Times Square video ads and concepts calls upon the younger generation to help their grandparents navigate digital technology.

My role: Art Direction/Concept/Design. Copywriter: Dan Sisco. Creative Directors: Mike Gallagher and Aaron Murphy. Animators: Elliot Lim and David Neidlinger.

We launched the National Eye Institute’s Kids website, aimed as an educational resource for ages 10-14. It features fun scientific facts, games, and healthy vision tips.

My role: Art Direction/Visual Design. Copywriter: Allison Hall-Jordan. Creative Director: Aaron Murphy.

A set of conceptual “Poverty Averted” campaign ads directed at donors, partners, and influencers to help tackle senior poverty, and highlight the AARP Foundation’s efforts in providing a secure future to vulnerable older adults.

My role: Art Direction/Concept/Design. Copywriter: Mike Gallagher. Creative Directors: Mike Gallagher and Aaron Murphy.

In 2014, the National Assessment of Educational Progress administered a country-wide assessment of technology and engineering literacy to eighth grade students. We captured some of the results in a series of promotional videos to help a wide range of stakeholders to understand and apply the data.

My role: Art Direction/Design. Creative Directors: Mike Gallagher and Aaron Murphy. Animation: David Neidlinger.

NCAN's logo reflects its name and mission: to build, strengthen and empower education communities and stakeholders to close equity gaps in postsecondary attainment for all students.

The three lines start at different points representing the existing equity gaps—such as the ones low-income, first-generation, and students of color often face in attaining college credentials. The lines meet at a single point—coming together, closing the gaps, and meeting at the zenith of success for all students.

My role: Concept/Design/Layout.

The first neighborhood health center, Well by Kaiser Permanente, is now open in Friendship Heights, Washington, D.C. Its logo, the custom script typeface resembles a doctor's handwriting and represents the “prescription” for wellness. As such, its primary color is pen-ink blue. The linework illustrations, inspired by the organic, soft, handwritten qualities of the logo, bring another distinct element to the brand's visual toolkit. The lines can become abstract patterns or be used to draw connections between people, things, and ideas.

Elegant and modern, the brand reflects Kaiser Permanente's personalized approach to health care and commitment to good health.

My role: Concept/Design/Layout and Illustration. Copywriter: Adam Chism.