The first neighborhood health center, Well by Kaiser Permanente, is now open in Friendship Heights, Washington, D.C. Its logo, the custom script typeface resembles a doctor's handwriting and represents the “prescription” for wellness. As such, its primary color is pen-ink blue. The linework illustrations, inspired by the organic, soft, handwritten qualities of the logo, bring another distinct element to the brand's visual toolkit. The lines can become abstract patterns or be used to draw connections between people, things, and ideas.
Elegant and modern, the brand reflects Kaiser Permanente's personalized approach to health care and commitment to good health.
My role: Concept/Design/Layout and Illustration. Copywriter: Adam Chism.